The ecology of the ePundit: surveying the new opinion-making landscape.

This paper explores hybrid forms of contemporary political opinion-making online, which we name ePunditry. The ePundit utilizes Web 2.0 technologies and networks to distribute their work: changing and challenging the boundaries and hierarchies of the existing opinion space, across multiple platforms. Drawing on the language of media ecology we define and give examples of ePunditry. We also consider the impact of the ePundit upon the wider media landscape, alongside the empowered role of the readership.